What is Count Hearts?

Count Hearts is about making health and well-being simple, social, and motivating
 — even during a busy workday.

Most employees actually want to be more physically active.
But meetings, deadlines, and a busy schedule often mean that it gets deprioritized.
That’s why we created Count Hearts: a solution that makes it easy to succeed together.

Count Hearts turns physical activity into something people do together.
Small movements throughout the day become visible, recognized, and part of a shared effort.
It could be a walk during lunch, cycling to work, or exercising after work.
It all counts.

At the same time, Count Hearts is inclusive.
Everyone can participate — regardless of fitness level, age, or physical condition.
Even those who normally do not join workplace health initiatives.
That is exactly why Count Hearts creates broader engagement
 and a stronger sense of community across the organization.

When employees have more energy, move more, and build stronger relationships with each other,
 it also positively impacts job satisfaction, collaboration, and results.

In short: Count Hearts makes health and community a natural part of the workday.

How does Count Hearts work ?

Count Hearts is a data-driven platform that converts heart rate into hearts 

and makes physical activity visible and meaningful
– for both employees and companies.

The principle is simple:
One minute in the health-promoting heart rate zone equals one heart.

The goal is to collect 150 hearts per week, which corresponds to the recommendations
 for physical activity from the Danish Health Authority and the World Health Organization (WHO).

The platform makes it easy for employees to track their activity and
see how they contribute to a shared goal.
At the same time, companies receive anonymized data
and insights into activity levels across the organization.

Count Hearts is built on motivating gamification.
Employees collect hearts, track their progress, and participate in shared challenges.

This makes movement more fun and engaging — and creates a sense of shared direction.

Most importantly, Count Hearts activates broadly.
The platform engages not only those who already exercise frequently,
but also those who normally stay on the sidelines.
When movement becomes a shared effort, motivation grows — and more people join in.

Why do companies choose Count Hearts?

More and more companies are choosing Count Hearts because they know that community,
health, and business performance are closely connected.

Today, 58.6% of Danes do not meet the recommended levels of physical activity.
This affects energy levels, concentration, well-being, and ultimately productivity in everyday work life.

Companies choose Count Hearts when they want to do more than just talk about well-being.
When they want to create concrete frameworks that actually make it easier for
employees to move more during the workday.

With Count Hearts, companies can:

Strengthen community across teams and departments

Increase employee energy, well-being, and job satisfaction

Focus on prevention rather than repair

Engage far more employees than traditional health initiatives

Many health initiatives primarily reach the same 10–20% of employees who are already active.
Count Hearts is designed to engage much more broadly
– and create a healthy culture where more people feel invited to participate.

When movement becomes a shared effort, it strengthens both people and the organization.

In short, companies choose Count Hearts when they want to build a culture that truly moves people
– and creates better results for everyone.