Grateful, because Politiken – in their health section today (see link) – shines a much-needed spotlight on the growing problem of physical inactivity among Danes and the resulting health crisis.
And proud, because with Tæl Hjerter (“Count Hearts”), we’ve already come a long way in addressing that problem – something Politiken also highlights in their article 💚
The numbers speak for themselves:
– 58.6% of Danes are physically inactive.
– Inactivity is one of the biggest risk factors for premature death.
– And inactivity costs society billions in healthcare expenses – and companies millions in lost productivity, stress, and reduced work ability.
It’s a health crisis that affects individuals, businesses, and society at large – and one we can no longer ignore.
At IQNITER, our mission is to make more people active by making prevention simple, fun, and community-driven. We call it counting hearts – and it’s a step towards a new culture of movement in Denmark.
Our results in companies are unique: we engage far more employees than traditional wellness programs – including those who are usually the hardest to reach.
Hearts is the new health currency – and the workplace is the best arena for real change.
Read the full article on pages 6 and 8 here: https://e-avis.politiken.dk/shared/issues/23-10-2025/rBuTBi1V
